User Journey Mapping for Enterprise Systems
May 24, 2021
User journeys in the B2C context represent the purchase process, which can be fairly linear. The B2B user journey, on the other hand, is typically used to depict a business outcome.
Enterprise journey maps tend to be more process-oriented rather than being persona-oriented.
creating such delightful and immersive integrated experiences instead of replicating technical specifications from existing products.
